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Abstract The purpose of our research is to study the state of digitalization in the tourism sector, the potential news and the impact that digitalization has on the tourism development. Digitalization in tourism makes the tourist business more flexible, adapted to modern conditions and competitive in a dynamic "digital world". Now it can be seen that the research object is digital technologies of travel companies as new business channels aimed at creating new consumer behaviors in order to improve the service quality and profit for tourist companies. The result of this research is to offer new digital opportunities for tourism businesses for example, the development models for digital platforms in Primorsky Krai. The main methods used in the research process are the analysis of publications of domestic and foreign sources on the digital economy problems of the, the comparative method, and content analysis.
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