Principles and types of speech communication

Ray E. McKerrow

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Rhetoric and Communication Studies Linguistics and Discourse Analysis Communication Studies and Media

Abstract

I. THE PROCESS OF SPEAKING PUBLICLY. 1. The Academic Study of Public Speaking. 2. Getting Started: Basic Tips for Speech Preparation and Delivery. 3. Setting the Scene for Community in a Diverse Culture: Speaking and Critical Listening. 4. Public Speaking and Cultural Life. II. PREPARATION. 5. Analyzing the Audience and Occasion. 6. Developing Ideas: Finding and Using Supporting Materials. 7. Adapting the Speech Structure to Audience: The Motivated Sequence and Patterns of Internal Organization. 8. Maintaining Audience Attention and Involvement. 9. Developing the Speech Outline. III. CHANNELS. 10. Using Language to Communicate. 11. Using Visual Aids. 12. Using Your Voice and Body to Communicate. IV. TYPE. 13. Speeches to Inform. 14. Speeches to Persuade and Actuate. 15. Argument and Critical Thinking. 16. Building Social Coherence in a Diverse World: Speeches on Ceremonial Occasions. 17. Speaking at Conferences and Meetings.

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