The proliferation and convergence of digital technologies like SMACIT (social, mobile, analytics, cloud, and Internet of Things) has created significant threats and opportunities to established companies. Business leaders must rethink their business strategies and develop what we refer to as a digital strategy. Our research shows four keys to successfully defining and executing a digital strategy: (1) zeroing in on a customer engagement or digitized solutions strategy to guide the transformation, (2) building operational excellence, (3) creating a powerful digital services backbone to facilitate rapid innovation and responsiveness, and (4) ensuring ongoing organizational redesign. A list of publications from the research is provided at the end of this document.
Stored only when both papers are in the corpus — 27 citations exist upstream.