Articlediamond2020

ANALISIS KOMPARATIF INDUSTI KREATIF E-COMMERCE

Ahmad Dzikriyansah · M. Nur Hidayah Wiradika · Dimas Taupik Hidayat · Mohammad Benny Alexandri · Raden Marsha Aulia Hakim

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E-commerce and Technology Innovations Cultural Industries and Urban Development SMEs Development and Digital Marketing

Abstract

Indonesia is a country that has projections in 2020 of e-commerce market growth that will continue to grow to reach US $ 20 billion. Therefore, the number of e-commerce sites that have sprung up in Indonesia with the aim of finding as many customers as possible. Blibli.com and JD.ID are examples of many e-commerce in the Indonesian market. E-commerce is one of the creative industries that is approved with the main weapons that rely on creativity and the support they have to utilize more resources. Therefore, this study was conducted to analyze the creative e-commerce industry with a comparative descriptive method to find the differences and streghts of each e-commerce. Key word: Creative Industries, E-commerce, Comparative Descriptive

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