Informational Support for the Sale of Passenger Aircraft

А. А. Калугин · Galina A. Kalugina · Анатолий Вячеславович Ряпухин

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Marketing and Advertising Strategies Aviation Industry Analysis and Trends Competitive and Knowledge Intelligence

Abstract

Abstract Market analysis at aircraft plants permits improvement in product competitiveness. Informational support for marketing is necessary not only to create promising aircraft but also for sales purposes and as a service to airlines from aircraft manufacturers.

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