Digital Companies Driving Business Model Innovation in Emerging Markets

Lourdes Casanova · Anne Miroux · Diego Finchelstein

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Innovation and Socioeconomic Development Business Strategies and Innovation Digital Innovation in Industries

Abstract

The past five years have seen a remarkable rise of entrepreneurial companies in digital technology. Chapter 5 examines this phenomenon through several case studies of e-commerce firms from various emerging economies: Alibaba (China), Flipkart (India), Jumia (Nigeria), and Mercado Libre (Argentina). It probes the business models aligned with the local environments these firms have honed, resulting in innovations such as pay-on-delivery, as well as different logistics and modes of delivery. It investigates the extent to which these firms have proven disruptive in their respective markets, their ability to expand regionally or globally, and future prospects.

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