Impact of consumer’s security, benefits and usefulness towards cashless transaction within Malaysian university student

Kawsar Ahmad · Arifuzzaman Arifuzzaman · Abdullah Al Mamun · Junayed Md Khaled Bin Oalid

7 citations0/0 files storedInternational Journal of Research in Business and Social Science (2147-4478)

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Technology Adoption and User Behaviour Consumer Behavior and Marketing Influence Health, Technology, Consumer Behavior

Abstract

The main purpose of this study is to evaluate the correlation of perceived security, benefits, and usefulness that has been associate with the cashless transaction attitude. The chosen mode for this research is a quantitative approach. This method is favored because of its simplicity and systematic approach, The primary data were collected by distributing the respondents' questionnaires, A self-administered survey is a questionnaire that was developed exclusively for a respondent. This questionnaire is the most suitable approach for this research because respondents respond comfortably and don't need to make appointments with respondents. However, This study involves 120 participants from several locations in Selangor University, DarulHikmah Library at IIUM in the Gombak area, and Shah Alam area. In the part of the analysis, there is two measurementss that would be tasted in the context of demographic component and assess the relations between the structures and how independent variables affect the dependent variable. On the other hand, the mode of analysis is descriptive statistics and multiple regressions. Also, Both the results are presented by using the statistical tools which are IBM Social Science Statistical Package (SPSS) version 25.0. The findings indicate that the benefits perceived and the adoption of cashless transactions are linked positively and are of perceived importance and acceptance. From the study, this paper discovered that perceived protection correlates negatively. For future research of this subject, a greater variety of independent factors and more detailed models may have been used and further analyses required for the factor analysis. This can lead to further findings that will give the next generation a wider range of knowledge.

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References

1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology 1989User Acceptance of Computer Technology: A Comparison of Two Theoretical Models 2000A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies 2004Research Methodology: Methods and Techniques 2000Determinants of Perceived Ease of Use: Integrating Control, Intrinsic Motivation, and Emotion into the Technology Acceptance Model 1991Predicting User Intentions: Comparing the Technology Acceptance Model with the Theory of Planned Behavior 2006A meta-analysis of the technology acceptance model 2003The Technology Acceptance Model: Past, Present, and Future

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