Pentingnya Merek Dan Kemasan Untuk Meningkatkan Daya Saing Produk Dari Usaha Mikro Dan Kecil

Ninuk Muljani · Arini Arini · Ani Suhartatik · Tuty Lindawati · P. Julius F. Nagel

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SMEs Development and Digital Marketing Intellectual Property Law Consumer Packaging Perceptions and Trends

Abstract

This community service aims to provide insights to micro and small entrepreneurs on the importance of brands and packaging to increase product competitiveness. The target of this activity is 30 micro and small entrepreneurs who are members of the Prima Danarta Surabaya Credit Union. The participants enthusiastically asked questions, especially about how to search for brands and register trademarks

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