Articlegold2021

Consumer Trust as the Antecedent of Online Consumer Purchase Decision

Anas Hidayat · Tony Wijaya · Asmai Ishak · Putra Endi Catyanadika

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Technology Adoption and User Behaviour Customer Service Quality and Loyalty Consumer Behavior and Marketing Influence

Abstract

The e-commerce industry in Indonesia is growing in line with the increasing number of internet users in Indonesia. Unfortunately, many internet users in Indonesia are still unsure about shopping online because of the lack of buyer trust with sellers and service providers. This study aims to identify the factors that influence online shop consumers to conduct transactions online. This research used a questionnaire survey distributed to customers who had ever used an online shop application. The sample used in this research was 468 respondents. The data collected was then analyzed using Partial Least Square. The results of this research indicated that trust, perceived value, and buying interest positively influence consumers’ decisions to purchase using an online shop application.

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References

1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence 1991Effects of Price, Brand, and Store Information on Buyers' Product Evaluations 2002Consumer Trust, Value, and Loyalty in Relational Exchanges 2002Evidence of the effect of trust building technology in electronic markets: Price premiums and buyer behavior 1999Building consumer trust online 2008The impact of online store environment cues on purchase intention 2000Perils of Internet fraud: an empirical investigation of deception and trust with experienced Internet consumers 2015Online hotel booking: The effects of brand image, price, trust and value on purchase intentions

Cited by

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