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Impact of Sponsorship on Companies That Supported the 2002 Salt Lake City Winter Paralympics
13 references·1 citing·36 second hop
Impact of Sponsorship on Companies That Supported the 2002 Salt Lake City Winter Paralympics (2004)Impact of Sponsorship on Companies That S…Sports Event Sponsorship For Brand Promotion (2011)Sports Event Sponsorship For …Assessing the Market Value of Sponsoring: Corporate Olympic Sponsorships (2001)Assessing the Market Value of…An International Review of Sponsorship Research (1998)An International Review of Sp…The Economic Worth of Celebrity Endorsers: An Event Study Analysis (1995)The Economic Worth of Celebri…Stock Market Reactions to Brand Extension Announcements: The Effects of Brand Attitude and Familiarity (1995)Stock Market Reactions to Bra…Understanding Sport Sponsorship through Exchange Theory (1994)Understanding Sport Sponsorsh…Awareness of Sponsorship and Corporate Image: An Empirical Investigation (1994)Awareness of Sponsorship and …The Role of Sponsorship in the Marketing Communications Mix (1991)The Role of Sponsorship in th…The Impact of New Product Introductions on the Market Value of Firms (1991)The Impact of New Product Int…The Effectiveness of Sponsored Events in Promoting a Country's Image (1991)The Effectiveness of Sponsore…Sponsorship and the Image of the Sponsor (1991)Sponsorship and the Image of …Social Behavior: Its Elementary Forms. (1976)Social Behavior: Its Elementa…Academy of Marketing Science (1973)Academy of Marketing ScienceDoes sponsorship pay off? An examination of the relationship between investment in sponsorship and business performance (2011)Does sponsorship pay off? An …Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? (1981)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The Commitment-Trust Theory of Relationship Marketing (1994)A model of fan identification: antecedents and sponsorship outcomes (2003)SPONSORSHIP-LINKED MARKETING: OPENING THE BLACK BOX (2005)Sport and social media research: A review (2014)Using daily stock returns (1985)The Company and the Product: Corporate Associations and Consumer Product Responses (1997)Corporate Stadium Sponsorships, Signalling Theory, Agency Conflicts and Shareholder Wealth (2002)The Relationship Between Major-League Sports' Official Sponsorship Announcements and the Stock Prices of Sponsoring Firms (2005)Celebrity Endorsements, Firm Value, and Reputation Risk: Evidence from the Tiger Woods Scandal (2013)Efficient Capital Markets: A Review of Theory and Empirical Work (1970)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)The effect of supply chain glitches on shareholder wealth (2003)Information direction, website reputation and eWOM effect: A moderating role of product type (2008)Managing Brand Equity (1991)Reflections on Relationship Marketing in Consumer Markets (1995)Research on Consumer Well-Being (CWB): Overview of the Field and Introduction to the Special Issue (2007)Corporate image, loyalty, and commitment in the consumer travel industry (2011)Effects of Gender and Expertise on Consumers’ Motivation to Read Online Hotel Reviews (2011)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)The COVID-19 Outbreak and Affected Countries Stock Markets Response (2020)Media effect in commercial sponsorship (1999)A critical review of forms of corporate community involvement: from philanthropy to partnerships (2007)Alliances Between Brands and Social Causes: The Influence of Company Credibility on Social Responsibility Image (2010)Sources and Financial Consequences of Radical Innovation: Insights from Pharmaceuticals (2003)Innovation's Effect on Firm Value and Risk: Insights from Consumer Packaged Goods (2008)Ambidexterity under scrutiny: Exploration and exploitation via internal organization, alliances, and acquisitions (2013)The Influence of Social Alliances with Sports Teams on Intentions to Purchase Corporate Sponsors' Products (2000)Corporate image and corporate reputation in customers’ retention decisions in services (2001)Social identity effects in a belief-attitude-intentions hierarchy: Implications for corporate sponsorship (2001)Research on Corporate Philanthropy: A Review and Assessment (2013)Exchange and Power in Networks of Interorganizational Relations (1977)Immigrant Self-Employment: The Family as Social Capital and the Value of Human Capital (1996)Disrespect and the Experience of Injustice (2001)
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References

  • 1995The Economic Worth of Celebrity Endorsers: An Event Study Analysis934 cited
  • 1976Social Behavior: Its Elementary Forms.902 cited
  • 1998An International Review of Sponsorship Research710 cited
  • 1991The Impact of New Product Introductions on the Market Value of Firms587 cited
  • 1995Stock Market Reactions to Brand Extension Announcements: The Effects of Brand Attitude and Familiarity516 cited
  • 1991The Role of Sponsorship in the Marketing Communications Mix464 cited
  • 1994Awareness of Sponsorship and Corporate Image: An Empirical Investigation450 cited
  • 1991Sponsorship and the Image of the Sponsor312 cited
  • 2001Assessing the Market Value of Sponsoring: Corporate Olympic Sponsorships184 cited
  • 1973Academy of Marketing Science156 cited
  • 1994Understanding Sport Sponsorship through Exchange Theory94 cited
  • 2011Sports Event Sponsorship For Brand Promotion73 cited
  • 1991The Effectiveness of Sponsored Events in Promoting a Country's Image53 cited

Cited by

  • 2011Does sponsorship pay off? An examination of the relationship between investment in sponsorship and business performance26 cited

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