ORGANIZATIONAL COMMUNICATION AND EMPLOYEE PERFORMANCE OPTIMIZATION OF DEPOSIT MONEY BANKS IN RIVERS STATE, NIGERIA

Abstract

This study examined the relationship between organizational communication and employee performance optimization of deposit money banks in Rivers State, Nigeria. A cross-sectional research design was adopted. Primary source of data was generated through structured questionnaire. The population was made up of the 18 deposit money banks in Rivers State. Census sampling was used since the population was small. Preliminary investigations revealed that all the 18 Deposit Money Banks had at least four (4) managers who were responsible for carrying different tasks. Therefore the study respondents were 72 managers. The reliability of the instrument was achieved by the use of the Cronbach Alpha coefficient with all the items scoring above 0.70. Data generated were analyzed and presented using both descriptive and inferential statistical techniques. The hypotheses were tested using the Spearman’s Rank Order Correlation Statistics. The tests were carried out at a 95% confidence interval and a 0.05 level of significance. The findings revealed that there is a significant relationship between organizational communication and employee performance optimization of deposit money banks in Rivers State, Nigeria. The study concluded that effective organizational communication have the propensity to improve on feedback mechanism, employee morale, encourage teamwork, improve customer service induce better management style, and contribute to reducing operational cost. The study recommended the need to enhance interactive communication is necessary because it allows for an interrelationship between employees and a myriad of stakeholders which includes customers. Thus, organizations should create interactive communication model to connect with numerous customers in an attempt to solve issues of after sales service. Keywords: Organizational Communication, Employee Performance Optimization, Interactive Communication, Improved Customer Service, Cost Effective CITATION: Victor, J., & Konya, K. T. (2021). Organizational communication and employee performance optimization of deposit money banks in Rivers State, Nigeria. T he Strategic Journal of Business & Change Management, 8 (2), 1 – 9.

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