Empirical Evidence Concerning Smes Corporate Websites: Explaining Factors, Strategies and Reporting

García-Borbolla · Larrán

28 citations0/0 files storedThe International Journal of Digital Accounting Research

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SMEs Development and Digital Marketing Digital Marketing and Social Media Technology Adoption and User Behaviour

Abstract

The important role played by Small and Medium-sized Enterprises in any contemporary economy as a motive force for generating employment and wealth is universally acknowledged and therefore this work is based upon a more detailed study concerning the efficiency of SMEs.Therefore by analysing a sample of 816 SMEs, we aim to study the information published on their Websites in order to clarify certain doubts with respect to the type of target users and thus discover the objectives and strategies pursued by publishing a corporate Webpage.Given the low observed percentage of SMEs with a Website (31.74%) we have also studied the factors influencing the propensity of businesses to possess a corporate Website.

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1991The theory of planned behavior 1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research 1983The diffusion of innovations 2012The Theory of Planned Behavior 1985How information gives you competitive advantage 2001Strategy and the Internet.1995Electronic Data Interchange and Small Organizations: Adoption and Impact of Technology 1999An Integrated Model of Information Systems Adoption in Small Businesses

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