A corpus-assisted qualitative approach to political discourse in Spanish print and digital press

Abstract

Abstract News discourse nowadays is generally regarded as a means for the transmission of ideology and other predefined ideas, usually related to political viewpoints and, therefore, political discourses. From this standpoint (widely discussed by van Dijk, Fairclough, and Wodak, among others), I intend to achieve an adequate qualitative description of conceptual networks and some general patterns of persuasive communicative goals throughout data obtained from written pieces of discourse in Spanish media, focusing my attention on a series of key words, frequently used by politicians and reproduced by the media, previously gathered from Spanish main parties’ electoral programs. My assumption is that, being involved with political ideology, patterns found within news discourse support the idea that a positive or a negative position is defended regarding those contents represented by said key words.

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