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Explaining the boycott behavior: A conceptual model proposal and validation

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1985

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Consumer Boycotts in the United States, 1970–1980: Contemporary Events in Historical Perspective

399 cited

2009The impact of brand equity on brand preference and purchase intentions in the service industries366 cited

Cited by

2023Bridging Who They Are with Who They Thought They’d Be: The Effects of Gen Zers’ Subjective Well-Being on Their Boycott Responses to Online and Offline Unethical Situations13 cited
2024Collective empowerment and connective outcry: What legitimize netizens to engage in negative word-of-mouth of online firestorms?13 cited
2025Understanding the psychology behind the boycott of Israeli-affiliated brands: A TPB-based study in Bangladesh10 cited