Pengaruh Perceived Usefullness, Perceived Ease of Use Terhadap Behavioral Intention To Use dengan Atittude Towards Using sebagai Variabel Intervening (Studi Kasus Pada Gopay Dikota Yogyakarta)

Abstract

IntisariPenelitian ini bertujuan untuk mengetahui (1) pengaruh perceived usefullness terhadap attitude towards using dan, (2) pengaruh perceived ease of use terhadap attitude towards using (3) pengaruh attitude towards using terhadap behavioral intention to use (4) pengaruh perceived usefullness terhadap behavioral intention to use (5) pengaruh perceived ease of use terhadap behavioral intention to use (6) pengaruh perceived usefulness dan perceived ease of use terhadap attitude towards using (7) pengaruh perceived usefulness dan perceived ease of use terhadap behavioral intention to use.Sampel dalam penelitian ini adalah 115 mahasiswa/mahasiswi Fakultas Ekonomi Universitas Sarjanawiyata Tamansiswa Yogyakarta pengguna GOPAY.Metode pengumpulan data menggunakan metode kuesioner yang di bagikan menggunakan teknik Accidental Purposive Sampling.Dalam penelitian ini digunakan uji kualitas data, uji asumsi klasik (uji normalitas, uji multikolinieritas, dan uji heterokesdastisitas), analisis regresi linier berganda dan uji hipotesis.Hasil peneltian menunjukkan bahwa variabel perceived usefullness bepengaruh terhadap attitude towards using, variabel perceived ease of use berpengaruh terhadap attitude towards using, variabel attitude towards using berpengaruh terhadap behavioral intention to use, variabel perceived usefullness berpengaruh terhadap behavioral intention to use, variabel perceived ease of use berpenaruh terhadap behavioral intention to use, variabel perceived usefulness dan perceived ease of use berpengaruh terhadap attitude towards using, variabel perceived usefulness dan perceived ease of use berengaruh terhadap behavioral intention to use.Kata-kata Kunci : GOPAY, perceived usefulness, perceived ease of use

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