막걸리 특성이 소비자 인식 및 구매행동에 미치는 영향에 관한 연구

김충환 · 이동준 · 전진화 · KimChungHwan · LeeDongJun · JunJinHwa

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Wine Industry and Tourism Consumer Behavior and Marketing Influence Sensory Analysis and Statistical Methods

Abstract

Rice wine which is popular among ordinary people and has the longest history is representative and traditional wine in Korea. As customers decide to...

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