Nurturing User-Producer Interaction: Innovation Flows in a Low Income Mobile Phone Market.

Abstract

Understandings of innovation in developing countries, low income markets have considered two perspectives. The role of top-down, more strategic innovation from larger firm actors, and more diverse, socially relevant perspectives that highlight the role that localised practices plays in making innovation applicable to local needs. However, to date there has been little analysis of the link between these two perspectives. In this context, the goal of this paper is to explore the interaction between topdown and localised elements of innovation, and to provide an understanding of the conditions by which these two perspectives might be complimentary. Drawing on the case of mobile phone sector in Kenya, and adapting Lundvall’s concept of userproducer interaction, a conceptual model to understand such innovation flows is outlined which highlights the centrality of operational links between producers and users which serve as a medium for interactive learning

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