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Pengaruh Harga Dan Experiential Marketing Terhadap Loyalitas Pelanggan Melalui Kepuasan Konsumen Sebagai Variabel Intervening Pada Konsumen General Repair PT Nasmoco Pemuda Semarang
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Pengaruh Harga Dan Experiential Marketing Terhadap Loyalitas Pelanggan Melalui Kepuasan Konsumen Sebagai Variabel Intervening Pada Konsumen General Repair PT Nasmoco Pemuda Semarang (2020)Pengaruh Harga Dan Experiential Marketing…Effect of Service Quality and Marketing Stimuli on Customer Satisfaction: The Mediating Role of Purchasing Decisions (2016)Effect of Service Quality and…BAURAN PEMASARAN (MARKETING MIX) PENGARUHNYA TERHADAP LOYALITAS KONSUMEN PADA FRESH MART BAHU MALL MANADO (2013)BAURAN PEMASARAN (MARKETING M…Building strong brands in a modern marketing communications environment (2009)Building strong brands in a m…Experiential Marketing (1999)Experiential MarketingImplementation Strategies in the Market-Driven Strategy Era (1998)Implementation Strategies in …Marketing management and strategy: A reader (1990)Marketing management and stra…Managing Brand Equity (1991)Building Strong Brands (1995)Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Are social media replacing traditional media in terms of brand equity creation? (2012)Creative Strategies in Social Media Marketing: An Exploratory Study of Branded Social Content and Consumer Engagement (2014)The effect of social media communication on consumer perceptions of brands (2014)Using the balanced scorecard as a strategic management system (1996)Developing marketing competence and managing in networks: a strategic perspective (2000)What is strategy (2000)Optimizing a marketing expert decision process for the private hotel (2008)The Supporting Function of Marketing in Corporate Social Responsibility (2009)Managing in an age of modularity (2013)Consumer Behavior and Marketing Strategy (1990)SERVPERF versus SERVQUAL: Reconciling Performance-Based and Perceptions-Minus-Expectations Measurement of Service Quality (1994)Some New Thoughts on Conceptualizing Perceived Service Quality: A Hierarchical Approach (2001)Effect of service quality and motivation on the consumption behavior of students in the academic services (2021)Pengaruh Citra Merek, Harga, Promosi dan Electronic Word of Mouth Terhadap Keputusan Pembelian Produk Bedak Padat Wardah Pada PT Pargon Tecnology and Inovation (Studi Kasus Mahasiswa Fakultas Ekonomi STIE Graha Karya Muara Bulian) (2021)A story to sell: The influence of storytelling on consumers' purchasing behavior (2022)IMPLEMENTING STRATEGIC MISSIONS: EFFECTIVE STRATEGIC, STRUCTURAL AND TACTICAL CHOICES (1994)Multiple generation product life cycle predictions using a novel two-stage fuzzy piecewise regression analysis method (2007)Exporting Services Successfully: Antecedents and Performance Implications of Customer Relationships (2010)Pengaruh Kualitas Produk dan Lokasi Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan Sebagai Variabel Intervening Pada Lamuna Coffee di Kabupaten Bone (2019)Analisa Strategi Marketing Mix Menggunakan Konsep 4p (Price, Product, Place, Promotion) pada PT. Haluan Riau (2020)ANALISIS PENGARUH BAURAN PEMASARAN (MARKETING MIX 7-P) TERHADAP KEPUTUSAN PEMBELIAN DI THIWUL AYU MBOK SUM (2020)Communication and Control Processes in the Delivery of Service Quality (1988)Customer Experience Creation: Determinants, Dynamics and Management Strategies (2009)Understanding Customer Experience Throughout the Customer Journey (2016)
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References

  • 1999Experiential Marketing3,179 cited
  • 2009Building strong brands in a modern marketing communications environment1,211 cited
  • 2013BAURAN PEMASARAN (MARKETING MIX) PENGARUHNYA TERHADAP LOYALITAS KONSUMEN PADA FRESH MART BAHU MALL MANADO125 cited
  • 1990Marketing management and strategy: A reader71 cited
  • 1998Implementation Strategies in the Market-Driven Strategy Era71 cited
  • 2016Effect of Service Quality and Marketing Stimuli on Customer Satisfaction: The Mediating Role of Purchasing Decisions42 cited

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