Implementation of Internal Communication to Develop Employee Loyalty

Abstract

This study aimed to discover the internal communication implementation of PT BT in developing employee loyalty. This study was carried out using a descriptive qualitative study method through the case study approach. The data collection was conducted via interviews and observations. The study results revealed that the internal communication implemented by PT BT's HRD was by conducting monthly activities for employees to implement internal communication within the company. Non-conducive condition greatly affects employee performance, which results in productivity. What most determines the means in the company are the leaders and the systems that manage the company. The higher the comfort of working in the company, the more influential it is in creating a comfortable condition in the company because they are the ones who greatly affect the productivity of the company.Communication with employees was carried out in several ways, i.e., weekly briefing with the Sales and After Sales division by creating various communication forums using the Planning, Implementation, and Evaluation concept. The communication activity was conducted in person using a regularly held online media forum according to each division's schedule. Interactions created within the forum grow the sense of togetherness and loyalty for employees. Besides, the company created events to better implement internal communication by conducting internal and external events. If the event was general, all divisions were gathered and selected for the best of the best and was given rewards as an output, such as allowances.

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