How Theory of Planned Behavior And Percieved Risk Affect Online Shopping Behavior

Cicilia Sriliasta Bangun · Tessa Handra

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Technology Adoption and User Behaviour Consumer Behavior and Marketing Influence Health, Technology, Consumer Behavior

Abstract

This study aims to analyze the affect of attitude, subjective norm, perceived behavioral control, and perceived risk on intention to shop online and its impact on online shopping behavior. The exogen variables on this study are attitude, subjective norm, perceived behavioral control, and perceived risk. While the endogen variables are intention to shop online and behavior to shop online. Data collection was carried out by distributing 100 questionnaires to users of e-commerce as respondents. By using SEM PLS, this result of this study showed that from 5 initial hypotheses were developed; only 2 hypotheses did not affect to shop online’s behavior; there were subjective norm to intention to shop online; and perceived risk to purchase intention

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2018A review of technology acceptance and adoption models and theories 2020Purchase intention and purchase behavior online: A cross-cultural approach 2021Effects of perceived service quality, website quality, and reputation on purchase intention: The mediating and moderating roles of trust and perceived risk in online shopping 2021Consumers’ Value and Risk Perceptions of Circular Fashion: Comparison between Secondhand, Upcycled, and Recycled Clothing 2016Electronic Commerce: A Study on Benefits and Challenges in an Emerging Economy 2020Factors affecting luxury consumers’ webrooming intention: A moderated-mediation approach 2020Social pressure in the stadiums: Do agents change behavior without crowd support?2019An experimental based investigation into the effects of website interactivity on customer behavior in on-line purchase context

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