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Effectiveness of persuasive frames in advocacy videos · Study

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ArticleEffectiveness of persuasive frames in advocacy videos

Geah Pressgrove2021

Article2021

Effectiveness of persuasive frames in advocacy videos

Geah Pressgrove · Robert J. Mckeever · Erik L. Collins

17 citations·0/0 files stored·Public Relations Review

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Media Influence and Health Rhetoric and Communication Studies Behavioral Health and Interventions

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References

1991The theory of planned behavior 1985From Intentions to Actions: A Theory of Planned Behavior 2001Efficacy of the Theory of Planned Behaviour: A meta‐analytic review 2002Perceived Behavioral Control, Self‐Efficacy, Locus of Control, and the Theory of Planned Behavior 1 1988Attitudes, Personality and Behavior 2009Predicting and Changing Behavior: The Reasoned Action Approach 1985Action control : from cognition to behavior 2000A Meta-Analysis of Fear Appeals: Implications for Effective Public Health Campaigns

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Year2021

Typearticle

Published2021-05-05

VenuePublic Relations Review

ISSN-L0363-8111

Languageen

Citations17

Files0 public / 0

ShelfMedia Influence and Health

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doi10.1016/j.pubrev.2021.102060

openalex_workW3159889558

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