МАРКЕТПЛЕЙСЫ КАК ГЛАВНЫЙ ТРЕНД ЭЛЕКТРОННОЙ КОММЕРЦИИ

Abstract

The study examined a number of issues related to the nature, features and advantages of marketplaces: a phenomenon that is becoming more widespread in electronic commerce. A platform of this kind aggregates information about various goods or services, offering the consumer the opportunity to choose from the wide variety of accumulated information. A number of advantages makes such a tool in the digital economy demanded by representatives of B2B and B2C segments.

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