Home/Consumer Behavior in Brand Consumption and Identification

The World of Goods

Routledge eBooks· 2002-09-11· book· 1,180 citationsclosed

Consumer Behavior in Brand Consumption and Identification Consumer Behavior and Market Dynamics Cross-Cultural and Social Analysis

Abstract

First published in 1979, this volume introduces a cultural factor to theories of consumption. The World of Goods goes beyond standard economic analyses, which rely on theories of individual psychology. Douglas studies how consumers use goods to fulfil their intentions in regard to one another. The World of Goods insists that goods are wanted for social purposes, for sharing and giving, more than for the private enjoyment that is the pivot of utilitarian explanations. This book offers a completely original way of thinking about consumption as a series of rituals.

Cite this

Mary Douglas, Baron Isherwood (2002). The World of Goods. Routledge eBooks. https://doi.org/10.4324/9780203434857

@book{mary2002the,
  title  = {The World of Goods},
  author = {Douglas, Mary and Isherwood, Baron},
  year   = {2002},
  publisher = {Routledge eBooks},
  doi    = {10.4324/9780203434857}
}

Citations in this library

Stored only when both papers are in the corpus — 1,180 citations exist upstream.

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