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Social marketing for museums: an introduction to social marketing for the arts and culture sector
16 references·3 citing·47 second hop
Social marketing for museums: an introduction to social marketing for the arts and culture sector (2021)Social marketing for museums: an introduc…Pandemics, tourism and global change: a rapid assessment of COVID-19 (2020)Pandemics, tourism and global…Branding in a Hyperconnected World: Refocusing Theories and Rethinking Boundaries (2020)Branding in a Hyperconnected …Exploring the experience value of museum visitors as a co-creation process (2017)Exploring the experience valu…Social Marketing (2014)Social MarketingMuseums and the ‘new museology’: theory, practice and organisational change (2013)Museums and the ‘new museolog…Enhancing Promotional Strategies Within Social Marketing Programs: Use of Web 2.0 Social Media (2008)Enhancing Promotional Strateg…Políticas públicas: uma revisão da literatura (2006)Políticas públicas: uma revis…Cultural Policy: Definitions and Theoretical Approaches (2006)Cultural Policy: Definitions …Arts in health: a review of the medical literature (2004)Arts in health: a review of t…Ready to Fly Solo? 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this work references cited by second hop

References

  • 2020Pandemics, tourism and global change: a rapid assessment of COVID-194,785 cited
  • 1966The Universal Declaration of Human Rights4,474 cited
  • 1971Social Marketing: An Approach to Planned Social Change1,427 cited
  • 1969Broadening the Concept of Marketing1,048 cited
  • 2006Políticas públicas: uma revisão da literatura809 cited
  • 2008Enhancing Promotional Strategies Within Social Marketing Programs: Use of Web 2.0 Social Media531 cited
  • 2020Branding in a Hyperconnected World: Refocusing Theories and Rethinking Boundaries456 cited
  • 1996Attendance at cultural events, reading books or periodicals, and making music or singing in a choir as determinants for survival: Swedish interview survey of living conditions345 cited
  • 2003Ready to Fly Solo? Reducing Social Marketing’s Dependence on Commercial Marketing Theory277 cited
  • 2000Can Museums be All Things to All People?: Missions, Goals, and Marketing's Role274 cited
  • 1998Museums as Agents of Social Inclusion267 cited
  • 2013Museums and the ‘new museology’: theory, practice and organisational change254 cited
  • 2004Arts in health: a review of the medical literature231 cited
  • 2017Exploring the experience value of museum visitors as a co-creation process220 cited
  • 2006

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Cultural Policy: Definitions and Theoretical Approaches
215 cited
  • 2014Social Marketing208 cited
  • Cited by

    • 2023The location of airport an added value to improve the number of visitors at US museums27 cited
    • 2025Innovative Approaches to the Management of Cultural Institutions in the Digital Age5 cited
    • 2023Estudio comparativo de las estrategias de comunicación transmedia para exposiciones temporales de moda en el Centro de Arte Alcobendas y la Sala El Águila3 cited