Creativity and Advertising: Affect, Events and Process

2013-05-24book25 citationsclosed

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Advertising and Communication Studies American History and Culture Literature, Culture, and Aesthetics

Abstract

1. Introduction 2. Strangely revealing 3. The poetics of advertising 4. A Playful combinations 5. Sensational dimensions 6. I'm with stupid: vivid living, transgression and dirt 7. Creativity and the Counter-Enlightenment 8. Embodying culture 9. Concrescence and the unfashionably new 10. Excessive media 11. Conclusions

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