Workbronze2021

Introduction to the special issue on gender impacts: consumption, markets, marketing, and marketing organisations

16 citations0/0 files storedJournal of Marketing Management

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Media, Gender, and Advertising Consumer Behavior in Brand Consumption and Identification Consumer Behavior and Market Dynamics

Abstract

What? Another Gender special issue? Didn’t the #MeToo movement fix all that? Those of us who have been studying gender throughout our careers could perhaps find reasons to celebrate that scholarly ...

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References

2019Unpacking “Gender Ideology” and the Global Right’s Antigender Countermovement 2017Anti-Gender Campaigns in Europe 1995Gender Issues and Consumer Behavior 2014Playing with science: Sexual citizenship and the Roman Catholic Church counter-narratives in Slovenia and Croatia 2015Feminism’s fourth wave: a research agenda for marketing and consumer research 2019And If the Opponents of Gender Ideology Are Right? Gender Politics, Europeanization, and the Democratic Deficit 2015Reframing gender and feminist knowledge construction in marketing and consumer research: missing feminisms and the case of men and masculinities 2012Gender, Culture, and Consumer Behavior

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2021Gender Equity in the Marketing Academy: From Performative to Institutional Allyship

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