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This research responds to the needs of the shipping industry seeking optimal processes and mechanisms for successful innovation. The study aims at identifying the key factors underlying successful adoption of technological innovations in sea shipping, broken down into three critical research areas: technology readiness, social acceptance, and technology implementation process. The findings have been obtained using a mix-method approach combining patent analysis, survey analysis, structured interviews, and R&D projects analysis. The results indicate that the maritime transport lags behind other industries in terms of developing and implementing new technologies, and relies on technologies which have been tested and adopted in other market segments. The research has proven that the social groups most affected by the implementation of innovative marine technologies are highly enthusiastic about them. The key success factors include compliance of the innovation with future legal requirements and involvement of maritime carriers or sea transport operators in the implementation process.
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