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Predictive Intelligence für Manager
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Predictive Intelligence für Manager (2021)Predictive Intelligence für ManagerWarum Sie Marketing-Automatisierung strategisch denken sollten? (2023)Warum Sie Marketing-Automatis…Der B2B-MarTech 10.000 zwischen Aggregation und Atomisierung (2023)Der B2B-MarTech 10.000 zwisch…Das B2B Marketing Öko-System – Eine Reise durch die bunte Welt der B2B Begriffe (2023)Das B2B Marketing Öko-System …Information Rules: A Strategic Guide to the Network Economy (2000)Extending the service-dominant logic: from customer centricity to balanced centricity (2007)Creating Effective Online Customer Experiences (2018)Der InTechStack für vorausschauende A2A-Unternehmensinteraktion (2024)Business Process Reengineering: Breakpoint Strategies for Market Dominance (1993)The Effect of Relational Constructs on Customer Referrals and Number of Services Purchased From a Multiservice Provider: Does Age of Relationship Matter? (2002)Synergistic effects of social media and traditional marketing on brand sales: capturing the time-varying effects (2016)
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  • 2023Der B2B-MarTech 10.000 zwischen Aggregation und Atomisierung6 cited
  • 2023Das B2B Marketing Öko-System – Eine Reise durch die bunte Welt der B2B Begriffe6 cited
  • 2023Warum Sie Marketing-Automatisierung strategisch denken sollten?4 cited

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