Study on Seller Performance Management of Cross-border E-commerce Third-party Platform

Yin-fen ZHANG · Ping Wang · Kuitong Xian

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E-commerce and Technology Innovations Accounting and Organizational Management Digital Platforms and Economics

Abstract

This paper summarizes the problems existing in the merchant management in cross-border export e-commerce third-party platform, and on the basis of DHgate performance management practice, selects the indicators affecting the performance of sellers, classifies the sellers according to the indicators, and establishes the platform performance management system.

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