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Cited by

• 2000Assessing the marketing environment in sub‐Saharan Africa: opportunities and threats analysis56 cited
• 2005The fourth hermeneutic in marketing theory38 cited
• 2002A fenomenologia e a pesquisa dos espaços de serviços26 cited
• 2009An exploratory case study analysis of contemporary marketing practices11 cited
• 2011Marketing Mix Practice as a Determinant of Entrepreneurial Business Performance11 cited
• 2006Em busca de uma agenda brasileira de pesquisa em estratégia de marketing10 cited