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Game changing innovation or bad beat? How sports betting can reduce fan engagement · Study

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ArticleGame changing innovation or bad beat? How sports betting can reduce fan engagement

Ashley Stadler Blank2021

Article2021

Game changing innovation or bad beat? How sports betting can reduce fan engagement

Ashley Stadler Blank · Katherine E. Loveland · David M. Houghton

16 citations·0/0 files stored·Journal of Business Research

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Sports, Gender, and Society Consumer Behavior in Brand Consumption and Identification Sports Analytics and Performance

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References

1988Development and validation of brief measures of positive and negative affect: The PANAS scales.1988Development and validation of brief measures of positive and negative affect: The PANAS scales.2011Customer Engagement 2001Fear, anger, and risk.1999The Role of Emotions in Marketing 2014Emotion and Decision Making 1976Basking in reflected glory: Three (football) field studies.2010Demystifying customer brand engagement: Exploring the loyalty nexus

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Year2021

Typearticle

Published2021-06-03

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations16

Files0 public / 0

ShelfSports, Gender, and Society

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doi10.1016/j.jbusres.2021.05.036

openalex_workW3171139331

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