Digitalization in increasing SMEs productivity in the post COVID-19 pandemic period

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15 citations0/0 files storedManagement and Entrepreneurship Trends of Development

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SMEs Development and Digital Marketing Digital Innovation in Industries Digital Economy and Transformation

Abstract

The COVID-19 pandemic caused the global upheaval which resulted in the economic growth to be stunted and had a negative impact on the sustainability of SMEs. The panic occurred causing uncontrolled spending in order to promote the recovery. This study aims to examine the post COVID-19 pandemic opportunities for SMEs by utilizing digitization. With the use of SMEs digitalization, it is easy to attract and retain potential customers, ameliorate communication, save costs, and improve relationships with business partners. The author considers digitization as a smart solution to increase SMEs productivity. JEL Classification: M11, M20.

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References

2013Digital Business Strategy: Toward a Next Generation of Insights 2019The digital transformation of innovation and entrepreneurship: Progress, challenges and key themes 2017Digital affordances, spatial affordances, and the genesis of entrepreneurial ecosystems 2020Digital transformation and customer value creation in Made in Italy SMEs: A dynamic capabilities perspective 2012When is Ours Better than Mine? A Framework for Understanding and Altering Participation in Commercial Sharing Systems 2015The usage of digital marketing channels in SMEs 2020The digital transformation of SMEs – a new knowledge broker called the digital innovation hub 2015Do inventors talk to strangers? On proximity and collaborative knowledge creation

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