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PENGARUH SOCIAL MEDIA MARKETING DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN KPR NON SUBSIDI DENGAN MEDIASI PERSEPSI MEREK (STUDI PADA BANK XYZ)
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PENGARUH SOCIAL MEDIA MARKETING DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN KPR NON SUBSIDI DENGAN MEDIASI PERSEPSI MEREK (STUDI PADA BANK XYZ) (2021)PENGARUH SOCIAL MEDIA MARKETING DAN KUALI…PENGARUH PERSEPSI HARGA, KUALITAS PELAYANAN, LOKASI DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN DI CHEZZ CAFENET (2020)PENGARUH PERSEPSI HARGA, KUAL…The influence of social media interactions on consumer–brand relationships: A three-country study of brand perceptions and marketing behaviors (2015)The influence of social media…Partial least squares structural equation modeling (PLS-SEM) (2014)Partial least squares structu…PLS-SEM: Indeed a Silver Bullet (2011)PLS-SEM: Indeed a Silver Bull…Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand (2011)Do social media marketing act…Customer perception on service quality in retail banking in Middle East: the case of Qatar (2009)Customer perception on servic…PENGARUH MOTIVASI, PERSEPSI DAN SIKAP KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR MEREK "HONDA" DI KAWASAN SURABAYA BARAT (2008)PENGARUH MOTIVASI, PERSEPSI D…Some New Thoughts on Conceptualizing Perceived Service Quality: A Hierarchical Approach (2001)Some New Thoughts on Conceptu…How Digital Marketing Through IMC influences Brand Retail and Brand Loyalty (2023)How Digital Marketing Through…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)A primer on partial least squares structural equation modeling (PLS-SEM) (2014)Partial least squares structural equation modeling (PLS-SEM): A useful tool for family business researchers (2014)When to use and how to report the results of PLS-SEM (2018)Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R (2021)On the Evaluation of Structural Equation Models (1988)Structural equation modeling in practice: A review and recommended two-step approach. (1988)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Managing Brand Equity (1991)Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior (2016)Social media in marketing: A review and analysis of the existing literature (2017)Authenticity under threat: When social media influencers need to go beyond self-presentation (2018)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Behavioral Consequences of Service Quality (1996)Determinants of continuance intention factor in Kuwait communication market: Case study of Zain-Kuwait (2015)Effects of Service Quality, Customer Trust and Corporate Image on Customer Satisfaction and Loyalty: An Assessment of Travel Agencies Customer in South Sumatra Indonesia (2017)Service quality and customer satisfaction in Ghanaian retail banks: the moderating role of price (2017)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)E‐service quality: a model of virtual service quality dimensions (2003)The Customer Relationship Management Process: Its Measurement and Impact on Performance (2004)The influence of the quality of the physical environment, food, and service on restaurant image, customer perceived value, customer satisfaction, and behavioral intentions (2012)Manajemen pemasaran: analisa perilaku konsumen (2000)Riset pemasaran : pendekatan terapan (2004)The Impact of Service Quality and Word of Mouth on Purchase Decision on MSMEs (2023)Marketing for Hospitality and Tourism (1995)How does brand loyalty interact with tourism destination? Exploring the effect of brand loyalty on place attachment (2020)Understanding customer loyalty in the coffee shop industry (A survey in Jakarta, Indonesia) (2020)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Culture's Consequences: Comparing Values, Behaviors, Institutions, and Organizations across Nations (2002)Users of the world, unite! The challenges and opportunities of Social Media (2009)The effect of social media on firm performance (2017)The role of digital influencers in brand recommendation: Examining their impact on engagement, expected value and purchase intention (2019)Social media interactions, purchase intention, and behavioural engagement: The mediating role of source and content factors (2021)ANALISIS FAKTOR-FAKTOR YANG BERPENGARUH TERHADAP PEMILIHAN KONSERVATISME AKUNTANSI (2013)Determinants of Consumer Purchases in the Perspective of Business Psychology (2023)
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References

  • 2011PLS-SEM: Indeed a Silver Bullet21,614 cited
  • 2014Partial least squares structural equation modeling (PLS-SEM)11,717 cited
  • 2001Some New Thoughts on Conceptualizing Perceived Service Quality: A Hierarchical Approach3,537 cited
  • 2011Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand2,454 cited
  • 2015The influence of social media interactions on consumer–brand relationships: A three-country study of brand perceptions and marketing behaviors680 cited
  • 2009Customer perception on service quality in retail banking in Middle East: the case of Qatar165 cited
  • 2008PENGARUH MOTIVASI, PERSEPSI DAN SIKAP KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR MEREK "HONDA" DI KAWASAN SURABAYA BARAT33 cited
  • 2020PENGARUH PERSEPSI HARGA, KUALITAS PELAYANAN, LOKASI DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN DI CHEZZ CAFENET27 cited

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  • 2023How Digital Marketing Through IMC influences Brand Retail and Brand Loyalty10 cited

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