Pengaruh Kualitas Situs Web dan Karakteristik Konsumen terhadap Perilaku Pembelian Impulsif Konsumen pada Situs Web Tokopedia dengan Niat Pembelian sebagai Variabel Mediasi

Fidelia Utari · Cynthia Anna Wijayanti

6 citations0/0 files storedJournal of Management and Business Review

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Consumer Retail Behavior Studies Consumer Behavior and Marketing Influence Consumer Market Behavior and Pricing

Abstract

efek mediasi terhadap hubungan antara kedua karakteristik konsumen tersebut terhadap perilaku pembelian impulsif.Implikasi manajerial dari penelitian ini berupa saran kepada Tokopedia untuk lebih mempengaruhi perilaku pembelian impulsif konsumen agar Tokopedia dapat

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2003Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model 2003Understanding online purchase intentions: contributions from technology and trust perspectives 2008The Influence of Website Characteristics on a Consumer's Urge to Buy Impulsively 2008The impact of online store environment cues on purchase intention 2013Website attributes in urging online impulse purchase: An empirical investigation on consumer perceptions 2013The role of atmospheric cues in online impulse-buying behavior 2000Impulse Buying: Its Relation to Personality Traits and Cues 2011Online Impulse Buying: Understanding the Interplay between Consumer Impulsiveness and Website Quality

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