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The Impact of Brand on Consumer Preferences of Milk in Online Purchases: Conjoint Analysis Approach
15 references·1 citing·49 second hop
The Impact of Brand on Consumer Preferences of Milk in Online Purchases: Conjoint Analysis Approach (2021)The Impact of Brand on Consumer Preferenc…Psychological pricing in online food retail (2021)Psychological pricing in onli…Determinants of online food purchasing: The impact of socio-demographic and situational factors (2021)Determinants of online food p…Customer’s Choice of Purchasing Channel: Do Channel Characteristic, Brand, and Loyalty Matter When Shopping in Hybrid Retailers? (2021)Customer’s Choice of Purchasi…Online grocery shopping adoption: do personality traits matter? (2020)Online grocery shopping adopt…Does price tolerance depend upon the type of product in e-retailing? Role of customer satisfaction, trust, loyalty, and perceived value (2019)Does price tolerance depend u…Exploring hidden factors behind online food shopping from Amazon reviews: A topic mining approach (2018)Exploring hidden factors behi…Elucidating the Behavior of Consumers toward Online Grocery Shopping: The Role of Shopping Orientation (2018)Elucidating the Behavior of C…Consumers' Decision-Making in Online Grocery Shopping: the Impact of Services Offered and Delivery Conditions (2018)Consumers' Decision-Making in…Consumer preferences for beer attributes in Germany: A conjoint and latent class approach (2018)Consumer preferences for beer…Consumer adoption of online food shopping in China (2018)Consumer adoption of online f…How do shoppers behave online? An observational study of online grocery shopping (2015)How do shoppers behave online…Applied Conjoint Analysis (2014)Applied Conjoint AnalysisAn Empirical Analysis of Shopping Behavior Across Online and Offline Channels for Grocery Products: The Moderating Effects of Household and Product Characteristics (2010)An Empirical Analysis of Shop…Behavioural differences between consumers attracted to shopping online versus traditional supermarkets: implications for enterprise design and marketing strategy (2004)Behavioural differences betwe…Marketing Research: An Applied Orientation (1994)Marketing Research: An Applie…Product Factors Affecting Milk Choices among Chinese Older Adults (2024)Product Factors Affecting Mil…A Logit Model of Brand Choice Calibrated on Scanner Data (1983)Reducing Buyer Search Costs: Implications for Electronic Marketplaces (1997)Frictionless Commerce? 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A Study of Customer Reviews on Amazon.Com1 (2010)Analyzing the impact of user-generated content on B2B Firms' stock performance: Big data analysis with machine learning methods (2019)Measuring the Impact of Online Reviews on Consumer Purchase Decisions – a Scale Development Study (2022)Mining the text of online consumer reviews to analyze brand image and brand positioning (2022)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Starting at the Beginning: An Introduction to Coefficient Alpha and Internal Consistency (2003)Structural Equation Modeling With AMOS (2013)Online food delivery services and behavioural intention – a test of an integrated TAM and TPB framework (2020)To buy or not buy food online: The impact of the COVID-19 epidemic on the adoption of e-commerce in China (2020)How to make a decision: The analytic hierarchy process (1990)The Commitment-Trust Theory of Relationship Marketing (1994)An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)Online Consumer Satisfaction During COVID-19: Perspective of a Developing Country (2021)Does retail type matter? 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A literature review (2004)Consumer Marketing Strategy and E-Commerce in the Last Decade: A Literature Review (2021)Measuring consumers’ level of satisfaction for online food shopping during COVID-19 in Italy using POSETs (2021)Research on the driving factors and impact mechanisms of green new quality productive forces in high-tech retail enterprises under China's Dual Carbon Goals (2024)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Common Method Variance in IS Research: A Comparison of Alternative Approaches and a Reanalysis of Past Research (2006)An assessment of the use of partial least squares structural equation modeling in marketing research (2011)Choice Experiments to Quantify Preferences for Health and Healthcare: State of the Practice (2016)Reduce, reuse, recycle: Acceptance of CO 2 -utilization for plastic products (2017)What KPIs Are Key? 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References

  • 1994Marketing Research: An Applied Orientation7,087 cited
  • 2014Applied Conjoint Analysis466 cited
  • 2010An Empirical Analysis of Shopping Behavior Across Online and Offline Channels for Grocery Products: The Moderating Effects of Household and Product Characteristics214 cited
  • 2021Determinants of online food purchasing: The impact of socio-demographic and situational factors172 cited
  • 2018Exploring hidden factors behind online food shopping from Amazon reviews: A topic mining approach161 cited
  • 2015How do shoppers behave online? An observational study of online grocery shopping158 cited
  • 2018Consumer adoption of online food shopping in China113 cited
  • 2019Does price tolerance depend upon the type of product in e-retailing? Role of customer satisfaction, trust, loyalty, and perceived value89 cited
  • 2004Behavioural differences between consumers attracted to shopping online versus traditional supermarkets: implications for enterprise design and marketing strategy87 cited
  • 2020Online grocery shopping adoption: do personality traits matter?66 cited
  • 2018Consumer preferences for beer attributes in Germany: A conjoint and latent class approach66 cited
  • 2018Elucidating the Behavior of Consumers toward Online Grocery Shopping: The Role of Shopping Orientation56 cited
  • 2018Consumers' Decision-Making in Online Grocery Shopping: the Impact of Services Offered and Delivery Conditions30 cited

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  • 2021Customer’s Choice of Purchasing Channel: Do Channel Characteristic, Brand, and Loyalty Matter When Shopping in Hybrid Retailers?28 cited
  • 2021Psychological pricing in online food retail21 cited
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    • 2024Product Factors Affecting Milk Choices among Chinese Older Adults5 cited