Pengaruh Faktor lingkungan dan Pengalaman Belanja Mall terhadap Perilaku Belanja Mall

Cen Lu · Chandra Kuswoyo · Felicia Abednego · Saskia Geovanni Josephine

5 citations0/0 files storedJurnal Inspirasi Bisnis dan Manajemen

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Consumer Retail Behavior Studies Consumer Behavior and Marketing Influence Consumer Market Behavior and Pricing

Abstract

This study aims to examine the effect of environmental factors and mall shopping experience on mall shopping behavior.The sample used in this study is the people of Bandung City with 147 respondents.The sampling technique used was nonprobability sampling and the sampling design used purposive sampling technique.Data processing was performed using SPSS version 25 software and analyzed using multiple regression analysis.The results of this study indicate that environmental factors and mall shopping experience affect mall shopping behavior by 49% and the rest is influenced by other factors.Environmental factors and mall shopping experience play an important role in consumer behavior when shopping at a shopping center.

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