Examination of Pedagogy and Instructional Innovation to Create Entrepreneurs in the Media and Technology Fields

Abstract

While STEAM disciplines like engineering and the arts have made great strides in exploring pedagogical strategies for teaching entrepreneurship education, media entrepreneurship is much more in its infancy, having emerged in journalism and communication curricula in the early 2000s. These media-focused programs may teach career competencies such as digital communication, interpersonal and team skills and innovation strategies to a broad swath of interdisciplinary students, including those from engineering, arts and other STEAM disciplines. It has been a decade since Neck and Greene highlighted three “known worlds” of teaching entrepreneurship and proposed a new “method” world. Using recent syllabi solicited from media entrepreneurship, entrepreneurial journalism and journalism innovation courses, this study evaluates which of the “worlds” – entrepreneur, process, cognition, or method – is being utilized to teach entrepreneurship in the media and technology fields.

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