KEPERCAYAAN DAN PERSEPSI RISIKO TERHADAP KEPUTUSAN PEMBELIAN ONLINE

Novia Ayu Resa · Anik Lestari Andjarwati

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Technology Adoption and User Behaviour Consumer Behavior and Marketing Influence Health, Technology, Consumer Behavior

Abstract

This research aimed to analyze and discuss the influence of Trust and Perceived Risk on Online Purchase Decision on Lazada users. This is a causal research method with quantitative approach. The sampling method used judgmental with 210 respondents of Lazada users. The statistical analysis technique used is multiple linear regression with SPSS 23 program. The result shows that there is a significant effect of trust in online purchase decision and perceived risk of online purchase decision. The results also reveal that trust has a greater influence on online purchase decision compared to perceived risk. Keywords: online purchase decision; perceived risk; trust.

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2021HUBUNGAN PERSEPSI RISIKO DENGAN KEPUTUSAN PEMBELIAN ONLINE MAKANAN INSTAN PADA MASA PANDEMI COVID 19 2022Pengaruh Kemudahan Penggunaan dan Kepercayaan Konsumen Terhadap Minat Beli Tiket Kereta Api Secara Online Menggunakan Aplikasi KAI Access (Studi Kasus Pada Masyarakat Kota Bandung)

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