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In most democracies and for most people, television constitutes the most important source of political and current affairs information. How televi- sion news covers election campaigns may thus have significant influence on how voters perceive and evaluate the candidates, parties, and issues at stake. At the same time, critics claim that media commercialization in terms of increased market-orientation has changed the style and character of elec- tion news, from descriptive to increasingly interpretive journalism, and from framing politics as issues to increasingly framing politics as a strategic game and as scandals. Notwithstanding such claims, there is a lack of longi- tudinal studies investigating television election news coverage and, overall, empirical evidence for possible effects of media commercialization on elec- tion news is rather scarce. Against this background, the objective of this chapter is to study changes in television news journalism in Sweden across the four election campaigns 1998–2010 and to discuss whether any changes can be related to media commercialization.
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