PLACEMAKING – AN APPROACH FOR THE DEVELOPMENT OF PUBLIC SPACES IN MODERN CITIES (REVIEW OF FOREIGN AND RUSSIAN EXPERIENCE)

Abstract

The quality of life of the population, including depends on the level of development of urban infrastructure. The article discusses the possibilities of placemaking (from the English "place" — "place", "make" – "to do"; literally: "creating a place") as a resource for improving the quality of life of the population. Placemaking is an approach to the arrangement of public places, improvement and supply of attractions and brands, taking into account the opinion of the urban population. The purpose of this work is to analyze foreign and Russian experience in the approach of placemaking with the identification of opportunities and limitations, problems of implementation. The information base of the research was scientific domestic and foreign works on the topic under consideration, resources with a description of the practical experience of applying the approach. Methods of comparative analysis, synthesis, generalization, and tabular representation of information were used. The conclusion is made about the need for the development of public spaces, since they promote the inflow of private investment, create new jobs, organize leisure activities for local residents and tourists, i.e., stimulate the development of the territory. The results can be applied in the practice of regional and municipal authorities.

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