WHY WE WEAR CLOTHES

Jib Fowles

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Fashion and Cultural Textiles Consumer Perception and Purchasing Behavior Language and cultural evolution

Abstract

Every morning of our lives, we humans painstakingly cloak our bodies for the day ahead. We go to the trouble of selecting clothes from our closets and bureaus; we do up the fasteners carefully; we check ourselves in the mirror from head to toe. While some apes occasionally drape themselves with leaves, no other animals resolutely put on garments as we do. Clearly clothing is a phenomenon of some significance to our species.

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References

1964Understanding Media: The Extensions of Man 2009The Theory of the Leisure Class 1971Kinesics and Context 1933The Psychology of Clothes 1960On the Disappearance of Knickers: Hypotheses for the Functional Analysis of the Psychology of Clothing 1937Taste and fashion : from the French revolution until today

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