Analisis Ragam Bahasa Istilah Dalam Iklan Pariwisata Di Media Digital Pada Masa Pandemi Covid-19

Abstract

This study aimed ro describe and determine the characteristic patterns and the word formation process of various language terms used in tourism advertisements on digital media during the COVID-19 pandemic. There are several new terms that are widely used by people all over the globe, and tourism adevertisements are no excpetion. This study used descriptive qualitative method. The data were taken from advertisements found on social media Facebook and Instagram. The thoery used in this research is the theory of language style proposed by Chaer & Agustina (2010) and theory of word formation process by Chaer (2008). It can be concluded that: (1) the characteristic pattern of the variety of languages used in tourism advertisements on social media Facebook and Instagram during the COVID-19 pandemic is a variety of non-formal languages, and (2) the variety of terms used tourism advertisements on social media Facebook and Instagram during the COVID-19 pandemic are formed from blending, abbreviations and compounding. Keywords: Language Varieties, Terms, Advertisement, COVID-19

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