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The Effect of Green Brand Image, Green Advertising and Celebrity Endorsement on Purchase Intention of Green Product
13 references·1 citing·55 second hopsampled
The Effect of Green Brand Image, Green Advertising and Celebrity Endorsement on Purchase Intention of Green Product (2021)The Effect of Green Brand Image, Green Ad…PENGARUH WEBSITE QUALITY, WEBSITE REPUTATION DAN PERCEIVED RISK TERHADAP PURCHASE INTENTION PADA PERUSAHAHAAN E-COMMERCE (2020)PENGARUH WEBSITE QUALITY, WEB…The effect of celebrity endorsement on consumer behavior: Case of the Lebanese jewelry industry (2018)The effect of celebrity endor…The Effects of Green Brand Positioning, Green Brand Knowledge, and Attitude towards Green Brand on Green Products Purchase Intention (2017)The Effects of Green Brand Po…Effects of green brand on green purchase intention (2014)Effects of green brand on gre…Causal Relationships among Dimensions of Consumer-Based Brand Equity and Purchase Intention: Fashion Industry (2014)Causal Relationships among Di…An Empirical Study about Green Purchase Intentions (2014)An Empirical Study about Gree…Influence of Celebrity Endorsement of Advertisement on Students’ Purchase Intention (2013)Influence of Celebrity Endors…Impact of Green Marketing on Consumer Purchase Intention (2013)Impact of Green Marketing on …The Impact of Green Advertising on Consumer Purchase Intention of Green Products (2012)The Impact of Green Advertisi…The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust (2009)The Drivers of Green Brand Eq…The Effectiveness of Environmental Claims among Chinese Consumers: Influences of Claim Type, Country Disposition and Ecocentric Orientation (2004)The Effectiveness of Environm…Methodology for evaluating green advertising of forest products in the United States: A content analysis (2002)Methodology for evaluating gr…The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs (2000)The Match-Up Hypothesis: Phys…Does firms’ economic performance affect social and environmental performance with the mediation of the green image? (2025)Does firms’ economic performa…The Power of Feelings in Understanding Advertising Effects (1987)The theory of planned behavior (1991)The Theory of Planned Behaviour (2004)THE EFFECT OF ENVIRONMENTAL KNOWLEDGE, GREEN ADVERTISING AND ENVIRONMENTAL ATTITUDE TOWARD GREEN PURCHASE INTENTION (2018)What influences intention to purchase sustainable products? impact of advertising and materialism (2020)Effect of spirituality and ethics on green advertising, and the multi- mediating roles of green buying and green satisfaction (2021)Matching Product Catgeory and Country Image Perceptions: A Framework for Managing Country-of-Origin Effects (1992)How green-claim strength and country disposition affect product evaluation and company image (1997)Communicating Environmental Information: Are Marketing Claims on Packaging Misleading? (1998)Antecedents and outcomes of consumer environmentally friendly attitudes and behaviour (2010)Sustainability marketing research: past, present and future (2014)Factors Affecting Green Purchase Behaviour and Future Research Directions (2015)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)On the Evaluation of Structural Equation Models (1988)An extended model of value-attitude-behavior to explain Chinese consumers’ green purchase behavior (2019)Examining the Moderating Effects of Green Marketing and Green Psychological Benefits on Customers’ Green Attitude, Value and Purchase Intention (2020)Generous charity to preserve green image? Exploring linkage between strategic donations and environmental misconduct (2020)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness (1990)Consumer Decision Making in Online Shopping Environments: The Effects of Interactive Decision Aids (2000)The impact of perceived corporate social responsibility on consumer behavior (2005)Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude (2017)Advances in Consumer Research (2025)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Searching most influential variables to brand loyalty measurements: An exploratory study (2017)Investigating the antecedents of halal brand product purchase intention: an empirical investigation (2020)Millennials’ purchasing behavior toward fashion clothing brands: influence of brand awareness and brand schematicity (2020)The Commitment-Trust Theory of Relationship Marketing (1994)Enhance green purchase intentions (2012)Exchange and Power in Social Life (2017)Green process innovation, green product innovation, and corporate financial performance: A content analysis method (2019)Targeting consumers who are willing to pay more for environmentally friendly products (2001)Green marketing: legend, myth, farce or prophesy? (2005)Investigation of green marketing tools' effect on consumers' purchase behavior (2011)Customers’ Intention to Use Green Products: the Impact of Green Brand Dimensions and Green Perceived Value (2015)The influence of green marketing on consumer purchase behavior (2016)The Implementation of Green Marketing Tools in Rural Tourism: The Readiness of Tourists? (2017)Generalized expectancies for interpersonal trust. (1971)Consumer perceived risk: conceptualisations and models (1999)Consumer Attitudes toward Sustainable Development and Risk to Brand Loyalty (2018)What drives green brand switching behavior? (2018)Environmental Care Attitudes and Intention to Purchase Green Products: Impact of Environmental Knowledge, Word of Mouth, and Green Marketing (2023)Celebrity Endorsement: A Literature Review (1999)Selecting Celebrity Endorsers: The Practitioner’s Perspective (2001)What is Interactivity and is it Always Such a Good Thing? Implications of Definition, Person, and Situation for the Influence of Interactivity on Advertising Effectiveness (2002)PENGARUH DAYA TARIK, KEPERCAYAAN, DAN KEAHLIAN CELEBRITY ENDORSER TERHADAP KEPUTUSAN PEMBELIAN (2019)PERAN BRAND IMAGE MEMEDIASI PENGARUH CELEBRITY ENDORSER TERHADAP PURCHASE INTENTION (2019)Effects of social influence on idea selection in creativity workshops (2020)Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process (1989)Making sense of Cronbach's alpha (2011)Analyzing different types of advertising and its influence on customer choice (2022)Normative influence and masstige purchase intention: Facilitators, inhibitors, and the moderating effect of celebrity endorsement (2023)The role of influencer–follower congruence in the relationship between influencer marketing and purchase behaviour (2023)
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References

  • 2009The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust1,866 cited
  • 2000The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs1,364 cited
  • 2014Effects of green brand on green purchase intention238 cited
  • 2013Impact of Green Marketing on Consumer Purchase Intention137 cited
  • 2014An Empirical Study about Green Purchase Intentions97 cited
  • 2018The effect of celebrity endorsement on consumer behavior: Case of the Lebanese jewelry industry89 cited
  • 2004The Effectiveness of Environmental Claims among Chinese Consumers: Influences of Claim Type, Country Disposition and Ecocentric Orientation76 cited
  • 2014Causal Relationships among Dimensions of Consumer-Based Brand Equity and Purchase Intention: Fashion Industry65 cited
  • 2013Influence of Celebrity Endorsement of Advertisement on Students’ Purchase Intention61 cited
  • 2012The Impact of Green Advertising on Consumer Purchase Intention of Green Products51 cited
  • 2002Methodology for evaluating green advertising of forest products in the United States: A content analysis40 cited
  • 2017The Effects of Green Brand Positioning, Green Brand Knowledge, and Attitude towards Green Brand on Green Products Purchase Intention40 cited
  • 2020PENGARUH WEBSITE QUALITY, WEBSITE REPUTATION DAN PERCEIVED RISK TERHADAP PURCHASE INTENTION PADA PERUSAHAHAAN E-COMMERCE

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  • 2025Does firms’ economic performance affect social and environmental performance with the mediation of the green image?7 cited