Purpose Startups are associated with innovation, emerging technologies, digitalization and disruptive business models. This article aims to provide a better understanding of startups in logistics and supply chain management, organizes the contemporary discussion around startups in the supply chain ecosystem and outlines opportunities for future research. Design/methodology/approach This study draws on the prior supply chain, logistics and entrepreneurship literature and discusses key themes along the six identified startup issues. Furthermore, it proposes several perspectives and theories for grounding future research. Findings This study discusses the roles and success factors of startups in the supply chain ecosystem. It lays out how startups need to organize their own supply chains, how supply chain management (SCM) startups incubate and accelerate their ventures, the financing of SCM startups, as well as their positions as service providers, suppliers and customers. Originality/value This research brings together the sparse and dispersed literature on startups in the supply chain ecosystem, motivating scholars to increase the involvement of startups as important stakeholders in SCM research.
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