Articlediamond2021

Effective Marketing Strategies of McDonald’s in Malaysia and Indonesia

Oh Zi Jian · Anak Agung Gde Satia Utama · Wan Nurin Afrina Binti Wan Musa · Wafiq Bin Hasly · Ramizah Fatimah Binti Al-Rifae · Nur Syawaltul Aisyah Binti Mohamad Hussa +1 more

22 citations0/0 files storedInternational Journal of Applied Business and International Management

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Marketing and Advertising Strategies Digital Marketing and Social Media Consumer Behavior and Marketing Influence

Abstract

The purpose of this study is to examine the effective marketing strategies of McDonald’s in Malaysia and Indonesia. The research method used online survey and analyzed by using SPSS version 24. Literature reviews, journals, and papers also are analyzed to support the collected data. The findings indicated that 87.07% of respondents are satisfied with the existing services whereas 69.83% of respondents are satisfied with the food by McDonald's. The findings also showed that the majority of consumers knew McDonald's from social media. The findings provide suggestions for future research and improvement provided by McDonald especially for offering more options and providing more discounts in their services.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 22 citations exist upstream.

Cited by

2023Faktor-Faktor yang Mempengaruhi Perilaku Pembelian Konsumen secara Lintas Budaya

Imported from OpenAlex (CC0) — nothing here is generated.