Business-to-business e-commerce and marketing: Developing, planning and managing a B2B portal

Antonis Skouloudis · Christos D. Tarantilis · Chris T. Kiranoudis

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E-commerce and Technology Innovations Digital Innovation in Industries Corporate Governance and Management

Abstract

This paper will analyze the opportunities that new internet technology present to a wine making company in Greece, and will examine the strategic shifts that will be required for these opportunities to translate into tangible benefits. These activities are based on new information technologies, and allow the company to develop new and more effective bundles of services and products. More specific, a broad array of products has been developed, ranging from building and maintaining the company's site to database management and from on-line marketing and CRM systems to a B2B platform, which automates the transactions between collaborating companies concerning sales.

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