Decision Makers for Online Purchases of Fashion Products on Reebonz Online Shopping Sites

Fajar Rezeki Ananda Lubis · Rini Anggriani · Dinda Amanda Zuliestiana · Onita Sari Sinaga · Acai Sudirman

8 citations0/0 files storedTrends journal of sciences research

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Consumer Behavior and Marketing Influence Consumer Market Behavior and Pricing Consumer Retail Behavior Studies

Abstract

The level of business competition in several online shopping sites for fashion products is currently experiencing quite crucial dynamics. Competitive match will indirectly affect consumer purchasing decisions. This research explores what factors are dominantly influencing the level of product purchase decisions on online shopping sites in terms of product variety, price, brand image and promotion aspects. This research design uses a quantitative research design. Determination of the sample in this study using the convenience sampling method with a total of 110 respondents. Data collection uses a questionnaire distributed online during the period from May to June 2021. This study concludes that product variations and brand image have a positive and significant influence on purchasing decisions. Then for the effect of price and promotion on purchasing decisions obtained a positive but not significant impact. This study confirms the importance of paying attention to aspects of pricing and product promotion strategies on the Reebonz online shopping site

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2014METODE PENELITIAN Kuantitatif, Kualitatif dan R&D 2017The Use of Cronbach’s Alpha When Developing and Reporting Research Instruments in Science Education 2020The Influence of Product Mix, Promotion Mix and Brand Image on Consumer Purchasing Decisions of Sari Roti Products in South Tangerang 2017Impact of Brand Image on Purchasing Decision on Mineral Water Product “Amidis” (Case Study on Bintang Trading Company)2022Pengaruh brand awareness dan brand image terhadap keputusan pembelian 2020Kontribusi harga dan kepercayaan konsumen untuk membentuk kepuasan pengguna transportasi berbasis aplikasi 2021Behavior of Female Entrepreneurs in Tempe Small Micro Enterprises in Tasikmalaya Regency, West Java as Proof of Gender Equality Against AEC 2016PENGARUH VARIASI PRODUK TERHADAP KEPUTUSAN PEMBELIAN (Survei pada pembeli smartphone Nokia series X di BEC Bandung)

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