Digital Mandates and Their Management: Strategies for Usage of Social Media by Brazilian Federal Legislators

Antônio Teixeira de Barros · Cristiane Brum Bernardes · Cristiano Ferri Soares de Faria · Elisabete Busanello

10 citations0/0 files storedParliamentary Affairs

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Social Media and Politics Media and Digital Communication E-Government and Public Services

Abstract

Abstract The study aims to analyse the strategies adopted by the Brazilian Federal Chamber of Deputies during the period 2019–2022 (56th legislature) on social media platforms. The survey with political advisers includes the following platforms: Facebook, Instagram, YouTube, Twitter, WhatsApp, Telegram and LinkedIn. The sample consists of 155 informants, 30.21% of the total of 513 parliamentary offices. The conclusions show that 65% of the offices adopt specific strategies for each type of social media, although there is a wider principle, which is the constitution of multi-networks, in a coordinated and complementary way. Within these strategies, the disclosure regarding the parliamentarian’s own actions and the agenda of their electoral bases is prioritized over institutional legislative activities.

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1975Congress, The Electoral Connection 2018Network Propaganda 2013PERSONALIZED CAMPAIGNS IN PARTY-CENTRED POLITICS 2018The Digital Architectures of Social Media: Comparing Political Campaigning on Facebook, Twitter, Instagram, and Snapchat in the 2016 U.S. Election 2017The Power of Political Image: Justin Trudeau, Instagram, and Celebrity Politics 2014‘Of course we are on Facebook’: Use and non-use of social media among Swedish and Norwegian politicians 2017We Face, I Tweet: How Different Social Media Influence Political Participation through Collective and Internal Efficacy 2019Visual Political Communication

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