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Studying green marketing in emerging economies

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References

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2013

Why Eco‐labels can be Effective Marketing Tools: Evidence from a Study on Italian Consumers

395 cited

2009Awareness of Eco-label in Malaysia’s Green Marketing Initiative328 cited

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2023An investigation of the impact of sustainability drivers and transformative mediators on green buying behavior in the US and Brazil10 cited
2023The ways of interpreting green energy by young Polish individual recipients vs. their gender8 cited