Intragroup helping as a mediator of the association between fandom identification and self-esteem and well-being

Stephen Reysen · Courtney N. Plante · Daniel P. Chadborn · Sharon E. Roberts · Kathleen Carrese Gerbasi

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Consumer Behavior in Brand Consumption and Identification Social and Intergroup Psychology Media Influence and Health

Abstract

We examined whether intragroup helping mediates the relationship between identification with one’s fandom and self-esteem and psychological well-being in three different samples of fans: bronies (fans of the television series My Little Pony: Friendship is Magic), anime fans (fans of Japanese animation and graphic novels), and furries (fans of anthropomorphic art and stories). Fans completed measures of ingroup identification, intragroup helping, and self-esteem (Studies 1 & 2) or psychological well-being (Study 3). Across all studies, the results tended to support intragroup helping as a mediator of the relationship between identification and self-esteem (Studies 1 & 2) and psychological well-being (Study 3). The results highlight a possible mechanism contributing to the benefits of belonging to fan groups and illustrate the possible benefits of helping others within one’s fan group.

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References

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